How long does it take a recruiter on average to review a resume before deciding to invite a candidate to the next stage? 5-7 seconds. Little. Some, however, see it as an interesting challenge instead of an impossible to jump.
Creative CV 1 Nina Mufleh for Airbnb
Nina Mufleh dreams of working at Airbnb – a popular online service for renting private apartments to tourists for short stays. Initially, Nina tried to apply for a job with the company through classical methods, but to no avail. The sister advised her to give up, because “she has already tried everything”. Nina now says: “That’s when I thought I didn’t do my best! I did a lot of things, many times, but they were all the same by design.
Nina Mufleh’s creative CV does not contain any information about her career path so far – the girl assumed that this information could be easily found on her profile on LinkedIn (a social network of professionals), to which she had placed a link in the contact field. Instead of the classic layout, the CV took the form of an Airbnb website and efficiently mimics its layout. The content of the CV is a case study of the travel industry and an analysis of the position of Airbnb in the Middle East. Nina gives hard facts based on her own analysis and proposes an expansion strategy.
It took her about a week to prepare the document, during which time she collected data and information about the industry in which the company operates. A friend of hers helped her visually refine the CV.
The idea to create an unconventional CV turned out to be so effective that the recruitment process for Airbnb is supported by the entire group of the company’s employees and Internet users. She received invitations to meet the CEO and Marketing Director. The result is not known yet as the application to the company took place in April 2015.
Creative CV 2 Philippe Dubost for Amazon
A slightly older and better-known example is the CV of professional web product manager Phillipe Dubost. To draw attention to his candidacy, Phillipe created a resume that resembled a typical Amazon product page.
Within 8 days of the publication of the resume in the form of an Amazon product page, Philippe received 150 job offers, and the site was viewed over a million!
Creative CV 3 Alec Brownstein for [various]
Alec Brownstein was a copywriter and one day admitted to himself that his habit of “googling” his own name had taken the form of a little obsession. He then thought to himself that so many people do it, even if they are reluctant to admit it to themselves. He had the idea to ‘catch’ the creative directors he admired at this very private moment as they scour the internet for information about themselves.
To get the attention of the right people, Brownstein auctioned their names on Google Adwords, which is used to buy ads from Google search results. As the keywords weren’t auctioned off by anyone other than him, he could buy them at a very low bid while ensuring that the results were displayed on the first page of Google.
When the “victim” came across such a sponsored result, the following message would appear: “Hello [creative director’s name], googling yourself is fun. Hiring me is fun too ”and link to alecbrownstein.com where his portfolio was.
Brownstein directed the campaign to 5 creative directors. He received a call from 4 of them, and a job offer from two. The entire campaign cost him $ 6. But that’s not all, Brownstein has also received two industry awards.
What do all the stories presented above have in common? Individual approach to the company. Both Nina, Philippe and Alec demonstrated the motivation to work with a specific company or individuals. In addition to unconventional presentation of their own skills, they also showed that the CV was not prepared in bulk for everyone.